“Love notes to the world” is a campaign running on Valentines day. The idea is to spread the love to the world by asking our users to fill out the word to complete the sentence of “the world needs more _”.
We designed a landing page to explain the idea and our users can enter their words to the website. Once they entered the word, the site will generate social images with their words and the users can upload them to their social channels.
We also redesign our app icon, sign in page, and create ads to promote this campaign through multi channels.
At the end, we received very position feedback from our community.
The world needs more love. This is the overwhelming consensus among respondents of our Valentine’s Day survey of over 1000 users in the United States.
The survey found that 95 percent of respondents feel that the world needs more love in 2017 compared to 2016. When asked about ways to share acts of love, almost half agreed that love letters are beautiful expressions of affection, but over 61 percent revealed that they’d never written one.
To help people spread more love around the world, we’ve launched Love Notes to the World on valentine's day, a campaign that asks people to create their own love notes using our custom generator. It’s a quick and easy way for anyone to write a love letter to the world.
We ask people to fill out the word to generate the love note.
Generate the love note with the word the users entered. The images can be shared directly to any social channels.
We created many templated social images for the generator.
Once the user enters their words, the generator will render the word into the sentence with a random style of font.
Everyone can create their own Love Note with the generator and help spread love on Wattpad, Twitter, Instagram, Tumblr, and Facebook through #WattpadLoveNotes
Leading up to Valentine’s Day is a great time to share acts - and words - of love. At a time when the world seems more divisive than ever, Wattpad hopes that our massively positive community will inspire conversations across a love-starved world.