Wattys Website + Social Promotion

The Watty Awards is an annual writing contest on Wattpad. We have multiple genres for stories to enter. There are 3 phrases in the contest: Launching, Closing for Judge, and Announcing Winners. This year, our theme is celebrating creativity.

Overall concept

The Watty Award is a place celebrating our users. It is a place that ideas are formed, where ideas colliding with other ideas. It is a place that is not static. Rather, things are floating, expanding, and growing. This is like the brain, where is the design came from, never stop moving. On the overall website, users will see many floating objects as they are scrolling down. They are not perfectly aligned, fit, sometimes they even collide with each other. That is okay because this isn’t about finding out who writes the most grammatically correct stories. We’re on the hunt for big thinkers, impossible ideas, and stories that make us believe. The Watty Award celebrates creativity.

Launching The Wattys Awards.

Announcing the Winners (prototype)

It is the last phrase for The Watty Award. I want to give a special call-out for the big winner who made it to a Wattpad Book deal. The confetti starts falling (for about 5 seconds) once the viewers enter this section. Followed with the 12 categories winners. The category winner section echos the same design from the previous phrase. And every story will link to the Wattpad story so viewers can start reading the winner stories.